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Type of Business:  Public

Type of site: E-commerce

Founded:  July 5, 1994; 22 years ago (as Cadabra), Seattle, Washington, U.S.

Founders: Jeff Bezos

Headquarters:  Seattle, Washington, U.S

Area served: Worldwide


Owner: Jeff Bezos 

Launched: July 5, 1994

About in Amazon
 often simply Amazon, is an American electronic commerce and cloud computing company, founded on July 5, 1994, by Jeff Bezos and based in Seattle, Washington. It is the largest Internet-based retailer in the world by total sales and market capitalisation. started as an online bookstore, later diversify to sell DVDs, Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics—notably, Amazon Kindle e-readers, Fire slug, and Fire TV—and is the world's largest provider of cloud infrastructure services (IaaS). Amazon also sells certain low-end production like USB cables under its in-house brand Amazon Basics.

Amazon has separate small coins websites for the compounded States, the United Kingdom and Ireland, France, Canada, Germany, Italy, Spain, Netherlands, Australia, Brazil, Japan, China, India, and Mexico. Amazon also offers international shipping to certain other countries for some of its products. In 2016, Dutch and Polish language paraphrase of the German Amazon website were launched.

Features of Amazon

Amazon Prime - This is a big customer acquisition tool for Amazon. Once registered a customer will keep coming back to Amazon. The customer has invested $79 to subscribe to a service. His goal is to derive maximum value of the service. This results in more sales for Amazon."Frequently Bought Together" and "Bought together" - This is a feature where people are given product suggestions based on what they are interested in. The merit of suggestions ensures that only contingent product suggestions are made.

Large product catalog - You can almost get everything on Amazon. (Not everything but one of the largest catalog on the Internet"

Search - People are not lost in the large catalog of products and are provided with benignant detection results

Product Reviews by customers - scrutiny helps people make decisions. An additional service that Amazon provides and makes it easier for customers to select a product.

Amazon 1 click ordering - Conversions are crucial in the payment process. 1-click ensures there are no drop offs there.

Search Results - Amazon ranks high in search results for various reasons. It has many inbound links, has merit content, good product paraphrase, almost everything about the product.

It is not just the website, simply many more features/services that Amazon provides

Excellent customer service - Amazon is 1 in customer service Amazon #1 In Customer Service, But Will This Lead to Sustainable adherence? - Forbes

Excellent Supply Chain - Amazon invests heavily in its Supply Chain and is considered one of the best Supply Chains in the world.

Market Place - I am unsure about the % impact on sales, but this is decidedly a feature that promotion increase sales

There are many more features that Amazon has some tangible and intangible.

Reviews: - disquisition show that 88% of the customers are buying the product through online reviews then personal recommendations. These excoriation can be from images, videos and personal experience.

Discounts and offers: - Discounts, sales and offers are great ways of converting comer to potential buying customers. Day to day deals and discounts will engage more customers on product category. This also opens perspective of appearing on Amazon under the category of hot deals categories, which will generate maximum traffic.


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History of Amazon

Amazon was incorporated in 1994; The Company began as an online bookstore, an idea spurred off with debate with John Ingram of Ingram Book along with Keyur Patel who still holds a stake in Amazon. Amazon was able to access books at wholesale from Ingram. In the first two months of business, Amazon sold to all 50 states and over 45 countries. Within two months, Amazon's sales were up to $20,000/week. While the largest brick and mortar bookshop and mail order catalogs might offering 200,000 titles, an online bookstore could "carry" several times more, since it would have a practically unlimited virtual (not actual) warehouse: those of the virtual product makers/suppliers.

Amazon announced on October 11, 2016, plans to build privilege Stores and develop curbside pickup situation for food. In December 2016, the Amazon Go store was opened to Amazon employees in Seattle. The store uses a variety of sensors and automatically charges a shopper's Amazon account as they walk out of the store; therefore there are no Homecoming lines.The store is planned to open for the general public in early 2017.

In 2011, Amazon had 30,000 full-time employees in the USA and by the end of 2016, it had 180,000 employees. It employed 306,800 people in full- and part-time jobs worldwide.


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